The company is already a winner in test and measurement equipment supply to customers in several industries. In addition, it is specialized in wireless communications. With this move, Rohde & Schwarz is planning to expand its T&M portfolio.

In a release Michael Vohrer who is the President and CEO of Rohde & Schwarz said that “Our customers expect us to offer a complete line of test and measurement products, and that includes oscilloscopes. We are happy to meet this demand, because it means stepping into a highly interesting market with first-rate innovations. This is how we plan to sustain growth. High speed, a user interface we consider to be nothing less than inspired and precise results – this is what we offer.”
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Currently, the market for oscilloscopes is around one billion dollars worldwide. From the automotive industry to consumer electronics manufacturing and university research departments, Oscilloscopes are used everywhere. It is used to find the errors occur throughout the development and servicing of electrical equipment. When considering applications like these, speed and accuracy are critical. Rohde & Schwarz focused on these two factors during the development of its new product line. Another major focus was on simplifying work.
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“Clearly, we understand that we are moving into a contested market segment. But we are confident that we can quickly capture market share and succeed in convincing our customers with this completely new generation of oscilloscopes,” added Vohrer.
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In spite of test and measurement, the 7400-employee company is operational in three other business fields. These are broadcasting, radio monitoring and radiolocation, and secure communications. Rohde & Schwarz is considered among the world’s well known suppliers in all the four fields. The company addresses customers from a broad range of market segments which includes wireless communications, broadcasting, electronics as well as government authorities and organizations with security missions.
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Rohde & Schwarz is a well known manufacturer of EMC  test and measurement equipment and terrestrial TV transmitters. It has service and sales network with subsidiaries and offices in over 70 countries and has around 7400 employees. In the fiscal year July 2008 to June 2009, the company generates a net revenue of € 1.2 billion

Full article By Carolyn J Dawson, TMC News